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Ireland’s Online Casino Market Surges Toward €2.5bn as Digital Gambling Becomes Mainstream

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Published: 08/12/2025 3 Min. read time

Ireland’s online casino market is forecast to reach €2.5 billion in 2025, marking one of the strongest expansions in Europe relative to population size. The wider gambling economy is projected to total €2.57 billion, confirming the ongoing shift toward digital-first play.

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The growth is driven by a combination of domestic brands, major international operators and a player base that increasingly prioritises convenience, mobile access and high-quality live-streamed games. For live-dealer providers specifically, Ireland has become one of the most consistent mid-sized markets in Europe, with retention levels supported by strong broadband penetration and widespread comfort with digital payments.

Mobile Adoption Accelerates Sector Expansion

Mobile remains the primary driver of growth, posting annual increases of around ten percent. The casino segment is expected to contribute more than €1.4bn in new revenue in 2025, reflecting how routinely adults now incorporate digital gaming into their leisure habits. Younger cohorts raised on smartphones show the highest session frequency and the clearest preference for fast-access formats.

For the live-dealer sector, mobile usage is particularly significant. Irish players favour real-time table games and game shows that scale cleanly across devices. Consistent mobile adoption has increased demand for low-latency streams, native-language support and stable 24/7 table availability from leading providers.

The dominance of digital channels over retail formats has widened the gap between online and land-based revenue. Thousands of games from dozens of suppliers are available to Irish users at any time, giving operators a structural advantage when it comes to retaining long-term engagement.

Demographic Trends and Shifts in User Behaviour

Available player data highlights clear demographic patterns. Men represent slightly more than half of active users and spend an estimated €282 per year, compared with €85 for women. The 35–49 segment remains the most commercially active group, followed closely by 50–64.

Projections indicate that Ireland’s gambling economy may grow at around 2% annually through 2030, potentially reaching €2.85bn. Average annual spend per online user could move toward €500, driven by deeper digital familiarity, more personalised product catalogues and expanded live-casino offerings.

Many players maintain multiple accounts to compare bonuses, streaming quality, game libraries and cash-out speeds. This behaviour increases competitive pressure on operators and accelerates product innovation, especially in live-table variants and real-time promotions.

Younger users also contribute to overall volume, though their participation has drawn attention from public-health organisations. Surveys point to increased activity among 16-year-olds, with a higher concentration of risk among boys. These indicators form part of the regulatory backdrop that will shape the incoming licensing framework.

Implications for the Live Casino Segment

Live casino continues to hold a unique position in Ireland’s iGaming ecosystem. The format benefits from:

With the market approaching €2.5bn and clear demographic momentum, Ireland is expected to remain one of the key European territories for live-dealer studios and operators through 2025 and beyond.

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